The Business of Birth covers everything you need to know to make
your business a success. The course was designed after listening
to thousands of doulas, antenatal teachers, breastfeeding
counsellors and midwives and hearing the concerns and challenges
they face in their business.
Presented in an easy to follow format with activities and case
studies throughout, your course manual will walk you through the
seven steps to building a successful birthing business. Topics
covered include:
-
understand your customers and what they really want
-
identify your competitors and how you can have the
advantage
-
recognise opportunities for increasing the products and
services you offer
-
discover how to promote your business using free and low
cost options
-
analyse your brand and the message you send to your
customers
-
recognise key features of your website and how to make
improvements
-
get on top of your finances and understand where the
money is going
-
identify opportunities and threats to your business
For a limited time only the course is available for US$99
(normal price is US$145 or US$130 for existing students). In
addition to a comprehensive course manual you will receive a
workbook to document your progress. Your trainer will
support you while you are working through the course to
offer practical tips and suggestions.
Whether you are just starting out in business or wanting to
expand and grow your existing business, this course will
help make your business a success!
Read
the business survey we carried out in May 2009,
outlining some of the concerns birth professionals had about
their businesses.
